Twitter Inspects Links To Prevent Spam, Abuse

Clicking on links that different people send can often be a cross-your-fingers experience, considering that there are malicious tricksters, unknowing victims, and hijacked accounts to watch out for.  So Twitter's attempting to make the experience less dangerous by checking (and sometimes rewriting) the links found in direct messages and email notifications.

Del Harvey, Director of Trust and Safety at Twitter, explained on the official corporate blog, "[W]e're launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks.  By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter."

Harvey later continued, "For the most part, you will not notice this feature because it works behind the scenes but you may notice links shortened to twt.tl in Direct Messages and email notifications."

This move is bound to ruffle a few users' feathers - changing the text in private messages is a sort of bold step - but on the whole, it should prove welcome enough.  A safe environment is in just about everybody's best interests, from regular users to marketers to Twitter itself.

Let's just hope the new feature works well and doesn't create a false sense of security.

Google Suffers Market Share Stumble In The UK

While we normally don't comment on market share fluctuations that occur in places other than America, some recent changes in the UK may bear mentioning.  According to the AT Internet Institute, Google's share of the search market slipped by 1.6 percent between January and February.

That's a significant amount.  Indeed, as the slightly upsized figure below shows (sorry for any blurriness), if Ask and AOL had suffered similar losses, they'd have been wiped out, hitting zero.

Of course, that didn't happen.  Instead, both Yahoo and Bing benefited from Google's dip.  Yahoo gained a not-bad 0.6 percent, and Bing increased its share by an even-better 0.7 percent.

Google's still in an extremely dominant position, but given that Microsoft's about to spend $2 billion on Bing commercials in the UK, these changes are noteworthy.  Microsoft might not be throwing its money away, as some people have speculated; there's now the possibility that it could extend or accelerate this growth trend.

We'll be sure to write again about the UK search market next month if anything out of the ordinary happens.  In the meantime, it should be interesting to see how those Bing commercials are received.

Google May Offer Services In Cuba, Iran, Sudan

It looks like Google may be ready to wade into another controversial censorship vs. availability of services situation.  A high-ranking corporate representative has welcomed the U.S. Treasury's decision to allow the exportation of online communications tools to Cuba, Iran, and Sudan.

According to Frank Jordans, Bob Boorstin, Director of Corporate and Policy Communications at Google, said during a human rights meeting in Geneva, "This is a great accomplishment.  We are hopeful this will help people like yourselves in this room and activists all over the world take a small step down what is certainly a long road ahead."

What's more, Boorstin indicated that Google isn't going to just sit on the sidelines, wishing everyone well.  Boorstin reportedly "said the Web search company would now be able to offer some of its other products in those countries," including Google Earth, Google Talk, and Picasa.

This is an interesting turn of events, considering that China recently threatened to leave China over free speech issues.  If Google follows through on Boorstin's remarks, the search giant's sure to face fresh questions over whether it's more interested in profits than human rights.

We'll of course report on any further developments as they occur.

Report: Facebook Location Feature To Bow At f8

At the first f8 conference, Facebook Platform was launched.  Facebook Connect was announced the second time around.  And now, as f8 2010 draws near, a report's indicated that Facebook will finally unveil a feature having to do with users' physical locations.

Consider the difference someone's location can make.  Here's one basic example: Many people would pass over the status update "Kate is warm," but something like "Kate is warm - Miami, Florida" might attract all sorts of attention from Kate's friends (assuming Kate's not a Miami native).  Plus it could mean a different set of ads would get shown.

It's significant, then, that Nick Bilton reported this afternoon, "Facebook plans to take the wraps off a new location-based feature in late April at f8, the company's yearly developer conference, according to several people briefed on the project."

Bilton also wrote, "The new location feature will have two aspects, according to the people familiar with Facebook's plans.  One will be a service offered directly by Facebook that will allow users to share their location information with friends. . . .  The other will be a set of software tools, known as A.P.I.'s, that outside developers can use to offer their own location-based services to Facebook users."

As for how Facebook intends to deal with privacy issues, this should be an opt-in feature, effectively cutting off the sorts of protests with which some other changes and Google Buzz were greeted.

Now we just have to wait and see if Facebook actually follows through on these rumors.

Google Maps Takes Steps To Improve Marker Accuracy

By and large, Google Maps is great, providing well-plotted directions and up-to-date contact information on demand and free of charge.  But slight inaccuracies persist, and to fix this problem, Google will now allow people to reposition markers using Street View instead of just maps and satellite images.

Perhaps this sounds familiar: you type an address into Google Maps, switch to Street View, and find yourself staring at a Wal-Mart instead of an Italian restaurant.  Then you spend five minutes clicking up and down a street to locate the correct spot.  Frustrating, right?

Now there's an easy fix.  A post on the LatLong Blog suggested, "When you find a place that is in a wrong location, click on the marker and get an infowindow open as what you did before. . . .  Click on the 'edit' link, and then click the 'Move marker' link in the updated infowindow."

After that, "You'll see two jumping markers in the map and the Street View image appear, which means both of them can be dragged.  When you drag the marker on the map to a new position, the marker inside the panorama will be updated correspondingly, and vice versa."

This should greatly increase the accuracy of Street View as people tie markers to establishments' entrances.  And that'll benefit users in addition to any businesses that might otherwise lose potential customers due to poor directions.

Goldman Sachs Slashes Nexus One Sales Forecasts

Investment banking and securities firm Goldman Sachs is more or less giving up on Google's Nexus One.  A note Goldman Sachs published this week indicates that it's cut its 2010 sales forecast by a whopping 71.4 percent.

As reported by the Wall Street Journal, the note stated, "We previously estimated that Google might sell 3.5 mn Nexus One units in 2010."  Now, after seeing some data from Flurry, "We forecast that Google sells 1.0 mn Nexus One units in FY2010 . . ."

Goldman Sachs doesn't have much confidence that Google will be more successful in the future, either.  The firm believes Google will sell additional devices as it "rolls out a second Nexus handset, markets it more aggressively, and makes it available offline," but nothing like 3.5 million was mentioned.

Instead, Goldman Sachs predicted "that Google sells 2 mn handsets per year in 2011 and future years."

This is fairly bad news for the search giant, given that the Nexus One was supposed to make so much of a splash.  The online-only sales model and lack of advertising may have been meant to save Google huge amounts of money, too.

Yahoo Gets Stock Boost From “Outperform” Rating

Although this turned out to be a pretty "meh" day for the stock market as a whole - the Dow and S&P 500 slipped a little bit, while the Nasdaq didn't gain much - Yahoo investors should be feeling pleased.  Yahoo's stock rose by a significant amount as an analyst rated it "market outperform," up from "market perform."

Sameet Sinha of JMP Securities is the man who's responsible for making that change, and he attributed the move to Yahoo's relationship with Microsoft.  Sinha indicated that other experts will come to think better of the company, too, as additional financial models incorporate the deal.

Then here's another, more concrete, detail: Sinha set a price target of $21.  Since Yahoo's stock hasn't been that high since July of 2008, that would be a significant level.

As for the current price of Yahoo's stock, it's been very much on the move.  It rose 2.86 percent during the trading day, taking it from $16.06 to $16.52.

Again, then, this was a good day for Yahoo's shareholders.  Google's shareholders lost a small amount of money, meanwhile (its stock decreased 0.31 percent), and Microsoft's shareholders made an even smaller amount (its stock rose 0.15 percent).

Facebook Expands Preferred Developer Program

Four months ago, Facebook launched something called the Preferred Developer Consultant Program in an effort to point companies and celebrities towards the best developers.  Now, the program's taking an important leap forward as Facebook's more than tripled the number of recommended developers.

Facebook started things off with just 14 developers, which seemed like an interesting choice.  Those dozen or so developers couldn't possibly design too many Facebook pages and/or apps, after all, so was demand negligible?  Were great developers extremely rare?  Or did Facebook just feel like causing a crazy bidding war for people's services?

Today, the social network granted 35 additional developers "preferred" status, making the situation look somewhat manageable.

Kristin Thayer, a member of the Facebook Developer Network team, also explained that the global community's needs have been taken into consideration.  She wrote on the Facebook Developer Blog, "Over half of the new Preferred Developer Consultants have international operations and have already built campaigns, community portals, and other social applications in countries like Israel, Lithuania, and Czech Republic."

Thayer added, as well, "If you or your company builds high quality Facebook Connect implementations, Facebook applications, and/or Facebook Pages, and is interested in being included as a developer consultant in this program, please visit the Developer FAQ to learn more about submitting your company for consideration."

Yahoo “Infusing Mobile Through The Organization”

Yahoo's approach to the mobile market is about to change in a very noticeable way.  Indeed, Yahoo's mobile division will more or less cease to exist as a separate entity, with mobile becoming something of a company-wide concern.

One important note: no layoffs have been announced.  "We are infusing mobile throughout the organization, rather than having a specific team for mobile," Cory Pforzheimer, Yahoo's senior manager of corporate communications, explained to Tricia Duryee.  "Mobile is top of mind for everyone, and it's part of regional teams, business teams, product teams."

Obviously, this is a significant change, and it's one of several that have occurred in recent weeks.  Yahoo's introduced a dedicated mobile blog, released a new Social Pulse feature, and seen a mobile exec depart all in the last month or so.

It's possible the dissolution of Yahoo's mobile division isn't the last step in this process, either.  Pforzheimer told Duryee, "The importance of mobile in Yahoo has increased and we are re-aligning the organization to do just that."

Meanwhile, a completely unrelated thing that's also gotten the mobile world all excited is the first iPad commercial, which aired during the Oscars.

UPDATE: Pforzheimer provided an extra bit of information in an email to WebPronews, adding, "Yahoo! seeks to be the center of people's online lives. We have more tightly integrated our mobile business into the company's DNA as we create the best possible user experiences for our consumers and partners regardless of device or access point. As the adoption of Yahoo!'s mobile services continues to grow globally, mobile continues to be a key priority for the company."

Microsoft To Spend $2 Billion On Bing Ads In The UK

As fans of "The Office" may know, it's fairly common for the entertainment industry to take a successful concept and adapt it for use overseas.  And now, Microsoft's performing a similar conversion, launching a "Bing and decide" advertising campaign in the U.K.

It's a good bet that you've seen a couple of these amusing TV spots by now; they feature one person trying to talk to another, but the second individual, suffering from "search overload," is only able to respond by rattling off absurd details related to certain keywords.

It's commercials in this vein that Microsoft intends to air in the U.K., starting this Wednesday and continuing through the middle of June.  Mark Sweney reported that the campaign will cost the company a significant amount: $2 billion.

Ashley Highfield, who used to work for the BBC and now holds the lengthy title "Managing Director & VP, Consumer & Online UK" at Microsoft, also assured Sweney, "This is a big moment - we are taking out our slingshots and taking on Goliath."

Highfield didn't lay out what sort of market share gains Microsoft hopes to make as a result of this ad campaign.

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